Wella Professionals Koleston Perfect ME+ Permanent Hair Color 10/1 Lightest Blonde Ash

Create a beautifully cool blonde look with Wella Professionals Koleston Perfect ME+ Permanent Hair Color 10/1 Lightest Blonde Ash. This professional permanent hair color features ME+ Technology, delivering true-to-tone ash blonde results with brilliant shine, long-lasting color, and up to 100% grey coverage.

The 10/1 Lightest Blonde Ash shade is perfect for achieving an ultra-light blonde with cool ash reflects. It helps neutralize unwanted yellow and warm undertones, leaving hair with a clean, luminous blonde finish and natural-looking dimension.

Its advanced cream formula provides smooth mixing, easy application, and even color distribution from roots to ends while helping maintain the hair's softness and condition during the coloring process. Ideal for professional salon use, it delivers reliable and consistent color performance.

Key Benefits

• Lightest Blonde Ash (10/1) shade
• Powered by ME+ Technology
• Up to 100% grey coverage
• Neutralizes unwanted warm and yellow tones
• Long-lasting, fade-resistant color
• Brilliant shine and natural-looking results
• Creamy formula for smooth, even application
• Professional salon-quality performance

How to Use

• Mix with the recommended Wella Welloxon Perfect Developer in the prescribed ratio.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until water runs clear.
• Follow with a color-safe shampoo and conditioner.

Suitable For

• Grey hair coverage
• Permanent hair coloring
• Cool ash blonde transformations
• Professional salon use
• Lightening and blonde color services

Why You'll Love It

Wella Professionals Koleston Perfect ME+ 10/1 Lightest Blonde Ash delivers a luminous, cool blonde finish with exceptional grey coverage and lasting shine. Its advanced ME+ Technology ensures professional, reliable results while helping hair feel soft, smooth, and healthy-looking after every color service.