Add vibrant, semi-permanent magenta tones to hair with Wella Professionals Color Fresh CREATE High Magenta. This ammonia-, peroxide-, and fragrance-free formula delivers up to 20 washes of rich, true-to-tone color. Designed for direct application—no developer needed—it’s perfect for full heads, accents, or mixing to customize creative pastel and bold looks. Ideal for visible vibrancy with gentle care.

Professional direct-color hair dye for artistic effects Create fresh colours with Wella.
a full 12-color, semi-permanent expressive colour range that includes 1 clear shade and 1 clear shade.
With true-to-tone fading during each wash, Colour Fresh CREATE offers you full interminability, lovely pasteurisation, and   customised colouring outcomes.

However, Colour Fresh Create can be used on brown hair as well; the results will be darker and less powerful.

The greatest   results are produced on natural blond hair, white or pre-lightened.